Align Therapy Shop Blog

What if the career that once drained you could become the spark for something bigger? In this behind-the-scenes interview with Maggie Luk, I share the raw and real story of how I almost left the therapy field entirely and what happened when I decided to take one last shot at building something on my terms. From launching a solo private practice in Boise to creating a thriving therapist community through Align Therapy Shop, this journey has been anything but linear. I open up about the burnout, the bold moves, and the unexpected path that led me to coach and connect with thousands of therapists around the world who are ready to do business differently. Whether you’re just starting out or ready to scale, this story is proof that your struggles might just be the start of something game-changing.

Want to know how to market your private practice on a limited budget? Marketing your private practice doesn’t have to mean ads, overwhelm, or selling your soul on Instagram. In this post, you’ll learn four therapist-approved, low-cost strategies to attract private-pay clients and build long-term momentum, no marketing degree required!

Therapist branding in 2025 isn’t about polished perfection — it’s about embodiment. Clients crave realness. They want to see your face, hear your story, and feel your energy. In this post, we explore how to show up authentically, embrace your identity as a therapist, and let your brand reflect the powerful work you do. When you embody your brand, you don’t just attract clients — you create deep, lasting connections.

Looking for therapy tools for therapists that actually make your work easier? In this post, I’m sharing my go-to books, business resources, tech gadgets, and office must-haves that have helped me reduce burnout, streamline my systems, and grow a sustainable private practice. Whether you’re a solo therapist or running a growing group, therapist-approved picks are all about making your practice feel more aligned, efficient, and ease-filled.

Struggling with therapist burnout? You’re not alone—and you don’t have to stay stuck. In this post, I share the mindset shifts that helped me recover from burnout and grow a thriving private practice. Learn how to move from exhaustion to empowerment with real strategies that support both your income and your well-being.

Starting your private practice means stepping into your role as both therapist and business owner. This guide breaks down what new therapists need to know about taxes, savings, and setting up smart financial systems from day one.