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Learn private practice marketing strategies that work so you can get off insurance panels, hit regular $10k months, and build the sustainable therapy practice of your dreams.
Everything you need to successfully grow, scale, and enjoy your private practice.
The Private Practice Lab
Grad school taught you how to be a therapist, but left you hanging when it comes to building a profitable, sustainable private practice. 😅
Let me guess:
Marketing your practice can feel like an endless cycle of posting, hoping, and refreshing your inbox...wondering where all the clients are. The constant worry about finding clients, the burnout, and the way every cancellation feels like a personal attack on your income? Yep, I've been there too.
Good news: the private practice marketing strategies to fill your caseload (and keep it full) are simpler than you think - and I'm going to teach you all of it.
“The Private Practice Lab has definitely helped me build confidence in myself, my brand, and my pricing.”
Speech Language Pathologist
Brianne O.
You know the drill for guided visualization, right? 😉
Picture it with me: You wake up, grab your coffee, and casually check your inbox to find new inquiries from clients who are actually excited to work with YOU.
And the best part? You’re not glued to your phone, trying to figure out how to get your name out there. Instead, you’re letting proven systems do the heavy lifting for you, while you enjoy that "work-life balance" thing you've heard so much about.
You’ve got a steady stream of referrals, you’re filling your schedule with clients who get you, and suddenly you're living the dream you started as an intern: feeling fulfilled, getting paid, and calling your own career shots.
Here's how to bring it to life.
Here's how to bring it to life.
Here's how to bring it to life.
The Private Practice Lab
For just $147/month, you’ll unlock everything you need to start attracting clients on autopilot and finally build the practice (and life) you’ve been dreaming of.
Welcome to
what's included
📲 Instagram Prompts Every Monday
Take the guesswork out of content creation with 3 ready-to-go Instagram post ideas delivered every week. Bye-bye, content block!
🎥 high-touch live Group Coaching
Need hands-on help? Join me for 2 live coaching calls every month where I answer all your biz + marketing Qs. It’s like therapy... but for your practice.
🎓 a Roadmap of marketing trainings
Learn new marketing skills, strategies, and actionable tips to help you attract your dream clients through a library of trainings- With new material added every month! I promise—you got this.
$47/mo value!
$599 VALUE!
$1999+ VALUE!
💬 A Supportive Therapist Community
Our private community is filled with other like-minded therapists who are here to cheer you on and give feedback when you need it.
🛠️ Exclusive Resource Library
Need templates, guides, or scripts to make life easier? You'll get all the tools you need to grow your income while saving time.
🗓️ Systems that go the distance
The best part of this whole thing? It's all built into easy, proven systems that will make your marketing more effective & less time-consuming.
$priceless!
$1999+ VALUE!
3 day free trial
Over $4,000+ Valued Resources!
your next win here:
the reviews are in
Hi, I'm Krysteena - a formerly burnt-out therapist turned 6+ figure practice owner.
I’ve been there—exhausted, chasing clients, and thinking, “Is this even possible?” But after putting smart private practice marketing strategies into play, my practice went from struggle bus to six-figure queen territory - while I cut back to 30 hours a week. 🏖️
You don’t have to be a marketing genius (or work 24/7) to have a thriving practice. It’s all about working smarter, not harder - and this is your first step.
Join The Lab →→→
Meet Your New mentor
Brooke D.
Krysteena puts a great deal of thought into what she offers, making it highly relevant, timely, and impactful. I highly recommend The Private Practice Lab for anyone looking to take their practice to the next level!
FYI: Marketing doesn't have to suck.
Private practice marketing strategies don’t have to feel like a grind or a part-time job. Once you’ve got the right systems in place, clients will come to you—no more awkward self-promo, no more stressing over empty spots on your schedule. 🗓️
In The Private Practice Lab, I'll show you how to create a marketing plan that feels authentic, aligned, and actually fun.
Yep, you heard me: marketing can be fun when you’ve got the right tools (and of course, they're included in this membership).
join the lab
"The Private Practice Lab has been so helpful for me.
I started building my practice in November of last year. I joined the Lab in January and started seeing clients in February of this year and by the middle of May, my caseload was already almost full. By June, I had my first $10k month with mostly private pay clients!"
Christy L.
Licensed Counselor
Your other option? Keep shouting into the Internet void, wondering why your phone isn't ringing.
Without smart marketing, your practice will stay stuck, and you’ll be left guessing why clients aren’t coming in. (Spoiler: it’s not because you’re not good at what you do—it’s because people just don’t know how amazing you are yet!)
💬
join the lab
📱
You totally can have that thriving practice where clients are coming to you, your schedule is full, and your income is steady.
And I’m here to help you get there—without feeling overwhelmed or burnt out. 🎯
fill your practice
"Being in the Lab helped me adjust to finding a new rhythm…
Knowing there was a space where I could ask questions, watch tutorials, and access support as I navigated decisions in private practice gave me a greater sense of confidence."
Sara G.
Licensed Counselor
Looking for a different kind of resource?
The Aligned Practice Blueprint Course
Still need to actually *start* your private practice? This course will teach you everything you need to get your business off the ground.
I totally get it - breaking the "one size fits all" mold is one of the perks of working for yourself. Whatever you need, I've got an option for you. Take the quiz to figure out where to start, or reach out for help!
1:1 Private Practice Consulting
Individualized coaching and consulting to help you scale your practice beyond 1:1 services.
