For therapists who are ready to stop depending on insurance, but want a real plan to replace it.
Without impulsively dropping panels, panic-posting on Instagram, or burning yourself out in the process.
Build a Fully-Booked Private Pay Practice in 90 Days
The Private Practice Lab
-therapist for couples who tripled her income within 3 months of being in her own private practice.
I started my practice on the side last September. Finally left my group in February, and made $17k in my own practice by April.
"You have literally changed my life. I am forever grateful.
Post. Hope. Refresh email inbox.
Take on one more insurance client.
Feel resentful and burned out.
Rinse and Repeat.
This is not the kind of therapist you imagined you’d become…
So you end up stuck in this loop:
It did not teach you how to:
- Own your expertise and show up confidently in the work you do
- Market yourself without feeling uncomfortable
- Handle cancellations without income anxiety
- Grow your impact ethically and sustainably
- this is for you.
If you’re a therapist who wants more private-pay clients but refuses to gamble your stability to get there
You’ve just never been taught how to act like the CEO of your business.
GOOD NEWS: You’re not bad at marketing.
The Private Practice Lab is a 90-day implementation program that helps therapists build real private-pay demand - ethically, strategically, and sustainably.
This is the kind of private practice infrastructure that works even when you’re off your phone, out of the office, or on a beach somewhere exotic without wifi.
Meet The Private Practice Lab
You wake up, grab your coffee, and casually check your inbox… and there are new inquiries from clients who are actually excited to work with YOU.
And the best part?
You’re not glued to your phone trying to figure out how to get your name out there. You’re not panicking every time someone cancels.
Instead, you’ve got proven systems doing the heavy lifting while you enjoy that “work-life balance” thing people keep talking about.
You’ve got:
- a steady stream of referrals
- a schedule filling with right-fit clients
- a website that actually converts
- income that doesn’t feel like a rollercoaster
You know the drill for guided visualization, right? 😉
Mindy G.
“I think this is the foundation I need to be truly successful in business. I’m grateful for our community here and seeing all of you out there doing the damn thing!”
Not because I didn’t love therapy — I did.
Because the way I was practicing as a therapist was unsustainable.
Even when I crossed six figures in private practice… I was still hanging on to a couple of insurance panels like a safety blanket. (Because that’s what we’re taught to do, right?)
Until one day I realized:
Enough is enough.
I dropped the last couple of panels and I never looked back.
And honestly? I wish I would’ve made the leap sooner.
Now I’m dedicated to helping therapists do the same — in a way that protects your income and your nervous system.
I got so burnt out I almost left the field...
“You just have to go viral on Instagram!”
Or worse:
“Spend $10k on ads!” 🙄
The Lab is made by a therapist (hi! It’s me!), for therapists who are DONE hustling and want a career that feels easy.
And where you are right now? I’ve been there. I was literally the good little therapist who thought she’d take insurance forever.
I truly believed:
- taking insurance made me more ethical
- private pay was selfish
- I had to “earn” the right to make money as a therapist
And here’s what happened...
(and why it actually works)
Why this program is different
- Monica V.
Charging a fee that is all encompassing, really helps prevent burnout, while allowing me to still enjoy my life.”
"Now, I feel super confident with my fees. It reflects my trainings, expertise, time, and energy.
- group practice
- intensives
- courses + digital offers
- brand partnerships
- book deals
- speaking gigs
- becoming known for your niche
You don’t have to want all of that…but you do deserve a practice built like you could.
This is how you ignite your inner CEO — and it starts with the Lab.
It’s a build-a-business-that-supports-you-forever system.
I scaled a boutique private-pay group practice to 7 therapists, specializing in working with couples, with premium fees, fully private pay — in little old Boise, Idaho.
Yes. Really. 😅
That’s why this isn’t just a “fill your practice” system.
And if you need proof this works outside of big cities or “fancy markets”…
(and the real value is how much time + stress you save).
+Over $4,000+ valued resources
Inquiries, consult calls, waitlists, follow-ups… handled in a way that doesn’t require you to be “on” 24/7.
Plug-and-play systems that protect your time + mental health
SEO-optimized prompts, referral emails, intake language, boundary scripts, follow-up workflows, and more.
Done-for-you templates, scripts & resources
A clear path and step-by-step guidance so you always know what to do next.
The Private Practice Lab curriculum
A supportive space to ask questions, get feedback, and stay accountable (without feeling alone).
Daily chat support + therapist community
60-minute live calls every Wednesday at 10am MST where I answer your marketing + business questions. It’s like therapy… but for your practice.
High-touch weekly live group coaching
What's Included:
The Curriculum
You’ll:
- get crystal clear on who you help and why it matters
- create a message that feels authentic (not salesy)
- build confidence in your pricing so you stop over-explaining
- learn language for boundaries + fees that feels grounded and simple
You’ll walk away with: clarity, confidence, and a message that makes right-fit clients self-select.
Niche clarification, systems, & pricing confidence (without guilt spirals)
The Private-Pay Foundation
Module One
You’ll build:
- a visibility plan that doesn’t require constant posting
- website + blog + SEO foundations that attract private-pay inquiries
- content that answers the questions your ideal clients are already Googling
- a system for what to create and when (so you’re not guessing every week)
You’ll walk away with: a marketing engine that works in the background — even when your laptop is closed.
Website/SEO + Content that brings clients to you
Sustainable Visibility
Module Two
You’ll create:
- referral systems that don’t rely on insurance directories
- ethical outreach + scripts that don’t feel weird
- inquiry workflows that reduce ghosting
- waitlist + follow-up systems so cancellations don’t wreck your month
- a “stay full” plan that doesn’t require constant effort
You’ll walk away with: consistency, calm, and a practice that feels sustainable.
Referrals, follow-up & systems that stabilize your income
Stay Full Without the Hustle
Module Three
- organizing your marketing based on your Human Design type
- taxes + money basics for private practice therapists
- burnout-proof scheduling + capacity planning
- systems + organization to make your practice run smoother
You’ll walk away with: upgrades that make everything feel easier — without adding more to your plate.
Extra support for a long-term business plan
Expert Guest Trainings
Bonus!
I can’t ethically promise you a specific number of clients — because your niche, location, website, schedule, and capacity all matter.
But I can promise this:
If you show up, implement, and use the support inside the Lab, you will have a full practice 5x as fast as you would without it.
The REAL guarantee: If you join the Lab and within 5 days decide it doesn’t contain the material you need to fill your practice ethically and sustainably, you’ll be eligible to get your money back.
The “Do the Work + Get Supported” Guarantee
- Brianne O.
I’ve gotten 4 legit referrals since yesterday - I’m almost at my target for consistent monthly sessions! I’m also starting to get referrals from current clients (which is honestly the best!)”
"The Private Practice Lab has definitely helped me build confidence in myself, my brand, and my pricing
You expect overnight results without building foundations
You want a done-for-you marketing agency
You’re not willing to implement even 1–2 hours/week
You want to rely 100% on insurance panels forever
this is not for you if:
You want a practice that can grow beyond the 1:1 if you decide to scale
You want templates + scripts instead of reinventing the wheel
Marketing feels overwhelming and you want a step-by-step plan
You’re tired of insurance dictating your income and energy
You’re already in private practice or transitioning over from a group’agency and want a full caseload of private-pay clients
the lab is for you if:
Think about it this way: JUST ONE private-pay client at a modest $150/week covers the cost of the payment plan option. FOUR private-pay clients will more than cover the total cost of the investment within one month. Most therapists who go through the Lab end up setting their fee between $180-$250 per session. That fee pays you back in half the time.
Lifetime-of-the-Lab access to curriculum
Done-for-you templates + scripts
Referral + follow-up systems
Visibility + SEO system
Complete copywriting + niche framework
Therapist-only community access
Daily Q&A support
Weekly live coaching
90 days of implementation support
with your investment you receive:
Option to split into manageable payments so you can invest without pressure.
$1997
Investment
It’s a 90-day foundation build of a private-pay system that keeps working long after the program ends.
The Lab isn’t just a course.
your next win here:
And spoiler: it’s not because you’re not good at what you do.
It’s because people don’t know how amazing you are yet.
You totally can have the kind of practice where:
- clients are coming to you
- your schedule is full
- your income is steady
- and marketing doesn’t feel like a second job
And I’m here to help you get there … without feeling overwhelmed or burnt out.
Your other option?
Still not convinced?
Here are some more FAQs to help you decide:
What if my area is saturated with therapists?
“Saturated” doesn’t automatically mean “impossible.”
Most therapists are marketing themselves in super broad ways (like “anxiety and depression for adults”), which doesn’t highlight your actual specialty. In the Lab, we help you get crystal clear on what makes you different so you’re not competing on price, waitlist length, or who has the soonest opening.
Private pay isn’t about being the only option. It’s about being the obvious option for the right people.
What if I live in a small town or rural area?
Private pay works in smaller markets when:
- your message is clear
- your niche is specific
- your visibility is intentional
- you’re not trying to help everyone
And honestly? Smaller communities often convert faster because word travels quickly.
Do I have to drop all insurance to join?
Inside the Lab, we focus on building private-pay demand first, so if you decide to transition off insurance, you’re doing it from a stable place, not a panic place.
How long does it take to see results?
But I’m not selling a “30-day magic button.”
Your timeline depends on things like:
- how clear your niche is
- what you’re working with on your website
- your market
- how consistently you implement
What I can promise: by the end of 90 days, you’ll have a real system in place for more predictable growth that will be 5x as fast compared to if you were figuring this out on your own.
I’ve tried posting on Instagram and it didn’t work. How is this different?
In the Lab, we build a layered visibility system, like:
- website + SEO foundations
- strategic content that converts visitors into clients
- referral and community connection systems
- follow-up workflows so people don’t fall through the cracks
This assures that you’re building actual infrastructure.
What if I’m not “good at marketing”?
The Lab doesn’t teach “salesy” marketing. It teaches clear marketing.
When your message reflects the real transformation you help people create, marketing starts to feel like education, not convincing.
Plus you’ll have templates, so you’re not reinventing the wheel every week.
How much time does this require each week?
This isn’t about doing more. It’s strategy + implementation. Small, consistent action beats chaotic hustle every time.
What if I don’t want to scale my practice in the future?
The Lab works for solo clinicians who want:
- stable income
- right-fit clients
- ethical pricing
- better work-life balance
Scaling is optional. Stability and long-term sustainability isn’t.
What if I’m early in private practice?
If you’re still in school or not yet taking clients, you would benefit more from my signature Blueprint course.
Do I need paid ads for this to work?
Ads can amplify what’s already working, but are often not necessary to fill a practice.
Do you offer a payment plan?
When does the Lab start / is it self-paced?
How long do I have access?
What do I do when this is over?
What if I’m already private pay but I’m inconsistent?
What if my niche feels messy / I don’t want to niche down too hard?
- Kayla M.
I found myself this week having gratitude to be able to go to breakfast one day with a friend and the flexibility that has come with the transition."
"It's been one month since I quit my full time job and I feel like I'm finally able to find a little routine.
No problem. Send me an email at hello@aligntherapyshop.com or schedule a free intro call and we can chat.
Still have questions?
And I’m here to help you get there, without the overwhelm or burnout.