Here, you'll find posts about starting, growing, and scaling your private practice without burnout.

Align Therapy Shop Blog

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So you’re trying to find the most effective marketing strategies for your practice, but every time you sit down to write a post, update your website, or (gasp!) record an Instagram reel, your brain chimes in with a thousand “what if?!” thoughts. I’ll help you get over the perfectionism trap in this blog post.

Effective Marketing Strategies: Overcoming Perfectionism in Your Therapy Practice

Marketing

marketing strategies for therapists blog post image with laptop and notebook working
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When it comes to decorating a therapy office, the space you work in is more than just four walls and some furniture—it’s a reflection of who you are as a therapist and the experience you want to create for your clients. Whether you’re starting from scratch or giving your space a refresh, let’s design an office that reflects your personality and supports your clients’ healing journey!

Decorating a Therapy Office: Create a Space That Reflects Your Brand and Supports Your Clients

Private Practice

krysteena wilson sitting in a mustard couch therapy office decor blog post
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If you’ve been considering a private practice course, you might be wondering: “Do I really need to pay for this, or can I figure it out on my own?” This guide will help you answer that question.

Investing In A Private Practice Course: Is It Really Worth It?

Private Practice

private practice therapist coaching another therapist with a notebook. Cover image for private practice course blog, weighing the pros and cons.
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If you’ve ever stared at the blank space on your Psychology Today profile, unsure of what to write, you’re not alone. Learn the biggest mistake therapists make and how to write a Psychology Today profile the right way.

How to Write a Psychology Today Profile That Attracts Your Ideal Clients

Marketing

Krysteena Wilson writing in a notebook blog post for how to write a psychology today profile
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Marketing as a therapist can feel awkward, amiright?! Here’s the thing: GOOD marketing is not supposed to feel salesy. In fact, the best marketing for therapists is rooted in what we already do best—building relationships.

Marketing for Therapists: How to Fill Your Practice Without Feeling Salesy

Marketing

Marketing for Therapists blog post cover photo. Krysteena Wilson on computer marketing
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For years, I struggled to make ends meet as a therapist, questioning if I had made the right career choice. But after pushing through burnout and financial hardship, I built a six-figure private practice—and now, as a private practice coach, I help other therapists do the same

From Burnout to a $100K Private Practice to Private Practice Coach: How I Built a Sustainable Career & Now Help Therapists Do the Same

Private Practice

Krysteena Wilson private practice therapist and coach sitting at computer
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About the author

Hi! I'm Krysteena - burnt-out therapist turned empowered 6-figure practice owner turned therapist marketing mentor.

I'm here to take the fear and anxiety out of founding your private practice, so you can take "burned out" and "broke" out of your vocabulary and love your work again.

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